When purchasing any major appliance the smart investor thinks about the “total cost of ownership”. This means you calculate a series of factors and not just the initial purchase price of the unit. The following are the two main factors you’ll be looking at when making your vacuum cleaner purchase :
- Actual Cost of Yearly Ownership (total cost divided by lifespan)
- Benefits of Ownership (performance relative to cost and need)
Cost of Yearly Ownership - The real breakdown
The simple way to factor this is to take the total cost of the vacuum cleaner and divide it by the number of years it commonly lasts. For example a Miele Twist S7210 Upright Vacuum costs $449 and lasts an average of 20 yrs. This works out to ($449/20) an average cost of $22.45 per year. A vacuum cleaner that you might find at a big box store for a much cheaper $89 dollars generally has an average lifespan of around 3 years. This works out to ($89/3) $29.67 per year. So you can see that the initial cost can be quite deceiving when compared to the calculated average yearly expense.
Just factoring the above number is sufficient for most people, but some want to take an even deeper dive into the “true cost” calculation. For this you would need to include these following factors into yearly expenses: bags, filters, parts and maintenance (labor).
Benefits of Ownership
This is an often overlooked part of figuring out true value. While this is not an actual part of “cost”, customers must calculate cost compared to benefits to get an idea of value. Cleaning experience, time saved, quality of clean, peace of mind and cleaning versatility should all be valued and then factored into your purchase decision.
For example: You own a home and 2 large long haired dogs. Getting a vacuum cleaner that has special tools for upholstery cleaning saves you time and the cost of buying a special handheld vacuum to do the same job. Ensuring that your vacuum cleaner can sufficiently filter the pet dander and dust brought in by your pets can save you money in the form of air purifiers and medical bills. Finally the peace of mind knowing you're doing everything you can for your family, helping them live in a healthy home environment, this is priceless to some customers.
Other Factors Consumers Calculate
Having the correct tools for the job is over half the battle. Even for customers who employ a cleaning service, must take a serious look at the equipment being used in their home. Below are a couple more factors that customers use to make their purchasing decisions. They do not necessarily have anything to do with performance or cost but can still have great influence for customers.
- Aesthetics (look, design, colors, ect)
- Brand Loyalty
- Convenience (weight, size)
Users must figure out their “happy medium” of cost, benefits and other intangibles to figure out the vacuum cleaner that provides them with maximum value. Some users put a higher premium on performance and quality, so they will weigh out benefits more heavily than cost. For some of our consumers on a budget, cost might be of the highest priority. For these customers sacrifices in benefits and performance must be made. We highly encourage customers to do a little homework before purchasing a vacuum cleaner. Cleaning with the correct equipment can turn cleaning from a burdenous chore to an enjoyable fulfilling task. Please feel free to email or call us if you have any questions about calculating vacuum cleaner value.